What India Needs: Decoding the OTT Landscape with Sidharth Jain Artwork

What India Needs with Shutapa Paul

Join Shutapa Paul as she delves into social, economic, and environment issues that should matter, speaks to inspiring individuals, while diving deep into every conversation.

Shutapa Paul is an anchor, commenter, author, and media entrepreneur. She has spent almost two decades within the media space, first as a journalist, and now as a media entrepreneur. Currently, she is Founder of award-winning brand-building and communications company, Dharma Media Consultants, where she has been working closely within the investing, startup, and impact ecosystem.

Shutapa has been recognised as:

- BW 40 Under 40 (PR & Corp Comm)
- BW Excel Communications Personality of the Year
- Social Samosa 40 Under 40
- Agency Reporter 40 Under 40
- LinkedIn ‘Top Voice’
- ‘100 Women Faces’ by the Confederation of Women Entrepreneurs
- ‘Woman of the Year in Media and Journalism’ by Woman Times
- Sattva Nation’s Iconic Wellness Award

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What India Needs with Shutapa Paul

What India Needs: Decoding the OTT Landscape with Sidharth Jain

April 15, 2025 • Shutapa Paul • Season 2 • Episode 6

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India’s OTT boom has transformed the entertainment industry. But with so much content available, are we facing oversaturation and a new battle for audience attention?

In this episode, Shutapa Paul speaks to Sidharth Jain, Founder of House of Talkies & The Story Inc., to discuss the changing face of India’s entertainment industry, and what really works in today’s streaming landscape. This conversation dives deep into the challenges and opportunities shaping digital entertainment.

Tune in to hear Sidharth Jain’s expert insights on India’s entertainment revolution. Don’t miss out!

Catch the full conversation on YouTube or listen on Spotify.

#WhatIndiaNeeds #Podcast #OTTIndia #StreamingWars #EntertainmentIndustry #IndianCinema #ContentCreation #Filmmaking #Bollywood #SiddharthJain #DigitalStorytelling #MediaTrends

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00:00:00 – Intro

00:02:14 – What’s working on OTT?

00:03:51 – The illusion of democratisation

00:06:41 – New talent vs big budgets

00:11:20 – Why some creators give up

00:13:36 – The business side: Economic realities

00:15:28 – The truth about scriptwriting

00:18:28 – Rural market potential

00:23:19 – Corporates and billionaires in the industry

00:29:24 – The fading of fandom in the industry

00:35:34 – Controversies, regulation, and censorship

00:46:54 – Global standards in storytelling: Is India catching up?

00:49:40 – Siddharth’s personal journey and the genesis of The Story Ink

01:15:15 – About book-to-screen adaptations

01:06:04 – Fun segment

01:09:43 – Advice to aspiring creators

01:11:58 – Outro

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#ContentCreation #FilmIndustry #FilmmakerTalk #Screenwriting #BookToScreen #IndianCinema #SelfCensorship #FreedomOfExpression #IndianStories #RegionalContent #DemocratizationOfContent

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Follow Sidharth Jain on

LinkedIn: http://linkedin.com/in/sidmjain

Twitter/X: https://x.com/irocksid

Instagram: https://www.instagram.com/_sidharth_jain_?igsh=YTEwcjd6bjdocXlj

Story Ink: https://www.thestoryink.com/