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What India Needs with Shutapa Paul
Join Shutapa Paul as she delves into social, economic, and environment issues that should matter, speaks to inspiring individuals, while diving deep into every conversation.
Shutapa Paul is an anchor, commenter, author, and media entrepreneur. She has spent almost two decades within the media space, first as a journalist, and now as a media entrepreneur. Currently, she is Founder of award-winning brand-building and communications company, Dharma Media Consultants, where she has been working closely within the investing, startup, and impact ecosystem.
Shutapa has been recognised as:
- BW 40 Under 40 (PR & Corp Comm)
- BW Excel Communications Personality of the Year
- Social Samosa 40 Under 40
- Agency Reporter 40 Under 40
- LinkedIn ‘Top Voice’
- ‘100 Women Faces’ by the Confederation of Women Entrepreneurs
- ‘Woman of the Year in Media and Journalism’ by Woman Times
- Sattva Nation’s Iconic Wellness Award
Subscribe to our channel for insightful conversations
What India Needs with Shutapa Paul
What India Needs: Building Credibility in New Media with Rishi Mukherjee
Traditional media is being challenged, but can creators be trusted with the truth?
In this episode, Shutapa Paul speaks with Rishi Mukherjee, founder of Jist Media and co-founder of ScoopWhoop, to discuss the rise of India’s creator economy, the role of AI in spreading misinformation, and what it takes to build credibility in today’s digital age.
From virality without massive following to the threat of fake news, we explore the biggest shifts in Indian media and what the future holds. What does it mean to be a responsible content creator today? How do you balance growth, relevance, and ethics?
Tune in to hear Rishi’s sharp insights, startup journey, and honest reflections on the digital media boom.
Catch the full conversation on YouTube or listen on Spotify.
#WhatIndiaNeeds #Podcast #creatorsofindia #digitalmedia #AImisinformation #mediadisruption #newmedia #trustonline #contentcreators #genZcontent #ScoopWhoop #JistMedia
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00:00:00 - Intro
00:01:49 - Is traditional media dying?
00:06:51 - Understanding micro-trends and timing
00:11:57 - The rise of fake news in the AI age
00:16:54 - Checks and balances in New Media
00:25:56 - Can creators really build public trust?
00:29:50 - The ScoopWhoop to Jist journey
00:52:52 - Advice to younger creators
00:58:19 - Outro
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#AIandMedia #creatorresponsibility #JistMedia #digitalIndia #mediadisruption #contentethics #ScoopWhoop #trustmedia #mediarevolution #Indianstartups #WhatIndiaNeedsPodcast
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Subscribe to our channel:
Instagram: https://www.instagram.com/shutapapaulpodcast
YouTube: https://www.youtube.com/@shutapa_paul
Spotify: https://podcasters.spotify.com/pod/show/the-shutapa-paul-podcast
To know more:
Follow Shutapa Paul on
LinkedIn: https://www.linkedin.com/in/shutapapaul/
Twitter/X: https://x.com/ShutapaPaul
Instagram: https://www.instagram.com/shutapa?igsh=MWZ5cHB3aDg3b21jcQ==
Facebook: https://www.facebook.com/shutapapaulpage/
Follow Rishi Mukherjee
LinkedIn: https://www.linkedin.com/in/rishimukherjee/
Twitter/X: https://x.com/rishi_pratim
Instagram: https://www.instagram.com/chilllmonger/?hl=en
Jist News: https://jist.news/